[E-commerce] [Online Reviews] [Brand Trust] Online Reviews are crucial to e-commerce.
16 Jan 2022/ Hong Kong / world wide #Reviews #Reputations #UserGeneratedContent Online shopping is a rising trend in the global market, as the COVID-19 pandemic changed the living behaviour of people. People became more reliant on e-commerce, like Amazon, Taobao or even Foodpanda in Hong Kong. Since online shopping cannot test the product before buying, consumers tend to look for online reviews to build trust. Online reviews have become an indicator in e-commerce. Shopping platforms that provide a trustable reputation system from accumulating reviews would benefit sellers and consumers. Reference :
Anon (2019) The Importance of Online Reviews for E-commerce Businesses [online]. Available from: https://online.csp.edu/resources/article/ecommerce-online-reviews/ [Accessed 16 January 2022].
HUANG, Y. (2022) Data and Reputation Building on Online Platforms. Available from: https://www.scmp.com/presented/business/topics/value-data/article/3161541/data-and-reputation-building-online-platforms [Accessed 16 January 2022].
Editors : Lai Ka Chun, Dominic, Lee Ryan & Law Shing Yan, Jazmine
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