Mind Map of our group's website
| Step 1 | Step 2 | Step 3 |
Landing Page | Q1 : Trust of platform? | Q2: Why would you choose this? | Q3: How comments affect? |
Online Store | Detail: Same product, but difference platforms. Which one do you choose? | Detail: What's the reason? | Detail: Would the positive comments affects your though? |
| Choice: HKTV Mall VS Taobao | Choice: Brand/ Reputation/ Experience ? | Choice: Pick the most confidence comment |
Step 4 | Step 5 | Step 6 | Step 7 |
Q4: How comments affects? | Q5: Would quantities affects? | Q6: Would celebrities affect? | info 1: Web 2.0 |
Details: Would negative comments affect? | Detail: Compare the +ve/-ve comments | Detail: Power of opinions | Detail: User generated contents |
Choice: Pick the most confidence comment | Choice: +>- or ->+ | Choice: Celebrities' or normal's comment | |
Step 8 | Step 9 | Step 10 |
info 2: Review discount programs | info 3: Importance of reviews in e-commerce | Brand Trust |
Detail: Enjoy discount for contribute review | Detail: "61% of consumers read reviews before they complete a purchase" | Brand Trust |
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