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Historical Event Analysis | Group Project

作家相片: ryannnnnnleeryannnnnnlee

已更新:2021年12月9日

[E-commerce] [Financial Technology] [Brand]

HKTVmall raises the trend of e-commerce.

5 Dec 2021/ Hong Kong


Hong Kong's commercial pattern was still happening in a traditional way, people still rely on the brick-and-mortar stores, like Parknshop and Sasa. However, Ricky Wong - the founder of HKTV - created an impact in the commercial industry. By using the electronic commerce technology, developed an online supermarket platform, promoting an hand-free shopping experience to Hong Kong people.


Reference :

Yeung, S.C, EJINSIGHT (2018) Can HKTV win Hong Kong e-commerce battle?. Available from: https://www.ejinsight.com/eji/article/id/1747325/20180117-Can-HKTV-win-Hong-Kong-e-commerce-battle [Accessed 6 Dec. 2021].


Editors : Lai Ka Chun, Dominic, Lee Ryan & Law Shing Yan, Jazmine


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